If not listed, please contact your TV provider. A consequential round of midweek fixtures in the Premier League kicked off with a surprise defeat for Liverpool, while the U.S. women's national team received good news as they continue in the SheBelieves Cup. I'm Pardeep Cattry with the latest as a busy week continues. Wednesday, March 4🏴󠁧󠁢󠁥󠁮󠁧󠁿 EPL: Aston Villa vs. Chelsea, 2:30 p.m. ➡️ USA Network🏆 SheBelieves Cup: USWNT vs. Canada, 6:45 p.m. ➡️ TNT ☀️ Morning Footy (Weekdays 8-10 a.m.): Join Golazo Network as it helps fans get their day started on the right foot on the network's flagship morning show with highlights, interviews and the biggest soccer storylines. Morning Footy is also available in podcast form, so you'll never have to miss an episode.3️⃣ Attacking Third (Monday, Wednesday, Thursday): The leading women's soccer podcast and social brand is now a live studio show. Our analysts will be breaking down the USWNT, NWSL and European domestic season all year long. Catch new episodes live on the Golazo America YouTube channel every Tuesday and Thursday at 10 a.m. 🥅 Scoreline (Daily): Scoreline is the newest place for fans to catch up on all the biggest news and results impacting global football, match highlights from the top soccer competitions and all the can't-miss goals from the day's action, starting Thursday and airing seven days a week.📺 How to watch: CBS Sports Golazo Network is a free 24/7 channel exclusively dedicated to offering unparalleled coverage of all the top soccer competitions worldwide. You can stream for free on the CBS Sports app, Pluto TV and Paramount+. There is no gambling offered on this site. This site contains commercial content and CBS Sports may be compensated for the links provided on this site.

New Jersey will see thousands of very fanatic soccer fans from around the world that will come here for the 2026 FIFA World Cup to take place this summer. Here's what to know about the schedule. There are eight games scheduled to take place in New Jersey between June 13 and July 19. A Last-Minute Sales Phase for individual tickets opens on April 2. Alternatively, fans can buy premium admission that are available now. FIFA describes the Pavilion as "an exclusive retreat located in our secure perimeter immediately outside the stadium." Team USA is scheduled to debut on Friday, June 12, in Los Angeles at SoFi Stadium against Paraguay. After that, the U.S. team will play on Friday, June 19, in Seattle against Australia, and then return to Los Angeles for a match on June 25 against a team that has not been determined yet. Fans can also stream the games on Fubo, Peacock, Sling TV, or on any live TV streaming service that includes Fox Sports or Telemundo. Juan Carlos Castillo is a New Jersey-based trending reporter for the USA Today Network.

Dozens of thousands fanatic soccer fans from around the world will flock to Philadelphia for the 2026 FIFA World Cup to take place this summer. Here's what to know about the schedule. There are six games scheduled to take place in Philadelphia between June 14 and July 4. The last World Cup game in Philadelphia will take place on Independence Day at 5 p.m. That match will be part of the tournament's round of 16, so the teams are not yet set. Fans can buy the Philadelphia Venue Series pass starting at $8,650 per person, for admission to all six games place at Philadelphia Stadium. A Last-Minute Sales Phase for individual tickets opens on April 2. Alternatively, fans can buy premium packages that are available now. Team USA is scheduled to debut on Friday, June 12, in Los Angeles at SoFi Stadium against Paraguay. After that, the U.S. team will play on Friday, June 19, in Seattle against Australia, and then return to Los Angeles for a match on June 25 against a team that has not been determined yet. Fans can also stream the games on Fubo, Peacock, Sling TV, or on any live TV streaming service that includes Fox Sports or Telemundo. Juan Carlos Castillo is a New Jersey-based trending reporter for the USA Today Network.

With US President Donald Trump saying he doesn't care if Iran participates, the country may be left with no choice but to pull out of football's World Cup in the US, Mexico and Canada. US President Donald Trump says he doesn't care if Iran participates in the World Cup or not. The US and Israel launched attacks on Iran on Saturday that have killed at least 1,045 people, including its Supreme Leader Ali Khamenei, and sparked a regional conflict that has spread to 12 countries. Tehran responded by launching waves of missiles and drones at Israel and towards several military bases in the Middle East where US forces operate. “After this attack, we cannot be expected to look forward to the World Cup with hope,” Mehdi Taj, president of the Football Federation of the Islamic Republic of Iran (FFIRI), told local sports portal Varzesh3 on Sunday. A leading expert on sports and geopolitics believes that Iran's participation in the tournament is in serious doubt amid an armed conflict between one of the host nations and a participant. “Given that they [Iran] are going to have to play their games in the US, I find it unlikely that they will be there.” Despite the logistical quagmire and its unlikely resolution in a timely manner, Chadwick said withdrawal will not be an easy option for Iran, who will think “very long and hard before walking away”. The last time a team pulled out of a FIFA World Cup due to political reasons was in 1950, when Argentina withdrew, citing disagreements with the Brazilian Football Confederation. “We tend to associate boycotts and countries not participating in sport mega-events with the Olympic Games, where mass boycotts were seen in 1980 and 1984 during the Cold War. “Typically, that doesn't tend to happen in World Cups.” Chadwick, who has written several books on the economy and politics of sport, believes the impact of withdrawal will not just be political, but also financial. “On the one hand, we are living in very complex and sensitive times, and arguably there are reasons for a country either to withdraw or be banned,” he said. “But we're [also] living in highly commercial times, and the financial consequences of unilaterally walking away from what is arguably the world's biggest sport mega event is an act of self-harm. We also don't know how FIFA might react if a nation were to unilaterally walk away from its qualifying spot.” This could largely be due to the presence of a sizeable Iranian community, especially in Los Angeles, where Team Melli will play two of their three Group G games. “We had a meeting today, and it is premature to comment in detail, but we will monitor developments around all issues around the world,” he said last week. Chadwick believes that FIFA will try to avoid an outcome where Iran is excluded, as it would cause a logistical headache and set the wrong precedent. “What we're more likely to see is sport diplomacy really kicking in,” he predicted. “The last thing that FIFA will want is for a country to be excluded or simply not turn up because that does set precedent and puts pressure on FIFA.” Chadwick thinks the consequences could be wide-ranging and long-term. “It's not inconceivable that at some stage in the future, countries could create their own equivalent of a football World Cup, especially with FIFA being an organisation established by Europeans, having its headquarters in Europe, and its presidents typically being European.” “Some countries may take this as an opportunity to think about alternative ways of staging global football competitions – almost like a football cold war.”

Real Madrid have been plunged into a state of internal conflict as a significant disagreement has emerged between the club and Kylian Mbappe's inner circle regarding the forward's recovery timeline from injury. While Los Blancos are desperate to have their talismanic number 10 available for a potentially season-defining Champions League second-leg showdown against Manchester City, those closest to the Frenchman are reportedly horrified by the prospect of him being rushed back into action prematurely. The tension comes at a disastrous time for the Spanish giants, who are still reeling from a shock home defeat to Getafe that has severely dented their La Liga title hopes. A report from journalist Anton Meana, via Cadena SER, indicates that the player's "left posterior cruciate ligament is at its limit", a far more worrying diagnosis than the "sprain" officially communicated by the club. However, Meana has provided a contrasting view of the diagnosis, claiming the injury is "really significant." With only 100 days remaining until the tournament kicks off, there is a firm belief among Mbappe's representatives that he cannot afford to lose a single day of proper rehabilitation. "We're going to call it a sprain only because that's what the medical report says, but the injury is really significant. There are 100 days left for the World Cup and Mbappe does not have any time to spare. He needs all 100 to recover completely," Meana explained. Blancos boss Alvaro Arbeloa has attempted to downplay the situation in recent press conferences, maintaining a stance of cautious optimism while avoiding specific dates. "It's a matter of seeing how he's feeling. Right now it's best not to give any deadlines, we want to see how he feels and we'll decide based on that." Add GOAL.com as a preferred source on Google to see more of our reporting The timing of the Mbappe dispute is particularly painful for Madrid as they grapple with a catastrophic injury to another key attacker. It has been reported that Mbappe will likely miss the first leg of the City tie next Wednesday, and Real Madrid's La Liga clash with Celta Vigo this weekend.

COLUMBUS, Ohio (WSYX) — The U.S. women's national soccer team is in Columbus on Wednesday for a SheBelieves Cup doubleheader at Lower.com Field, with the Americans set to face Canada in the nightcap. Both games will be played at ScottsMiracle-Gro Field in the Arena District. U.S. head coach Emma Hayes said she expects a strong crowd and hopes it helps her team. “And you've seen the crowds, Nashville, I know there'll be a good crowd here,” Hayes said. And hopefully I hope one day there'll be an NWSL club. I know there's talks of that happening. It'd be fantastic if there was an NWSL franchise here.” In the opening matches in Nashville, Canada beat Colombia 4-1 and the United States beat Argentina 2-0. Tickets remained available Wednesday, with Ticketmaster listing the lowest price at just under $50. Some resale tickets were listed for $30, while seats closest to the field were selling for at least $55.

Twelve games into his tenure as Real Madrid coach, Alvaro Arbeloa finds himself in a worrying situation Juan Manuel Serrano Arce via Getty Images If Real Madrid president Florentino Perez thought that firing Xabi Alonso and hiring Alvaro Arbeloa as coach would quickly fix the problems at the Bernabeu, he was mistaken. Defeat at home to Getafe means Arbeloa has now lost four of his first 12 games in charge — and there could be another change of coach soon if the team's situation does not improve. Arbeloa was promoted from Madrid's Castilla reserve team in early January after Perez decided Alonso's detailed tactical instructions and approach were not working in a dressing room full of galacticos who preferred a less demanding boss. Arbeloa's side have beaten Villarreal 2-0 and Real Sociedad 4-1 in La Liga, but there was a humiliating Copa del Rey exit to second-tier Albacete in the Copa del Rey and an embarrassing 4-2 defeat to Benfica in the Champions League that dragged them into the play-offs (where they then beat the Portuguese side over two legs). Back-to-back league defeats to Osasuna and Getafe have left Arbeloa's team four points behind Barcelona in the title race. Should Madrid lose at Celta Vigo on Friday, it will be the first time they have lost three consecutive games in La Liga since October 2018 — a run that led to Julen Lopetegui being sacked after just four months in charge. Madrid have not disclosed how long Arbeloa is under contract as first-team coach, although sources close to the former Liverpool and Spain full-back (who, like all those cited in this article, have asked to remain anonymous to protect relationships) have told The Athletic he has a deal until June 2027. But given how things have gone — the issues with performances and various players already being unhappy, as much as the poor results — it already seems the club will be looking for another head coach sooner rather than later. Solari, 49, is now back at Madrid in an undefined supervisory role behind the scenes, and would be available to step up again — although he was overlooked when Perez chose Arbeloa to replace Alonso just six weeks ago. Zinedine Zidane has twice stepped in unexpectedly mid-season and quickly overseen an upturn in the team's fortunes, but a third such spell seems very unlikely. The former star midfielder is widely expected to become France's national coach after this summer's World Cup. Zidane's relationship with Perez was also not idyllic when he left the club most recently, in 2021. There is a lack of obvious frontrunners to take the job, leading to plenty of speculation over who Madrid could turn to — although it seems unthinkable a big-name outsider would step into such a difficult situation at this stage of the season. Former Liverpool manager Jurgen Klopp has clearly stated he prefers to stay in his current role as Red Bull's head of global soccer. Ex-Chelsea, Tottenham Hotspur and Paris Saint-Germain coach Mauricio Pochettino is taking the United States to a home World Cup, although he could be an option after the tournament. Jose Mourinho might have been an option to return to the club where he experienced a turbulent spell from 2010-2013 had the last few months panned out differently. But the Benfica coach's behaviour during the three recent Champions League games against Madrid — and especially his comments suggesting Vinicius Junior had incited his alleged racist abuse with his goal celebration in the play-off first leg — would surely rule him out. Some out-of-work members of the wider Madrid orbit are available — such as their legendary former striker and ex-Castilla coach Raul and former midfielder Michel — but neither is thought to be close to Perez. “Florentino has always seen himself as Madrid's sporting director; he never really values the coach,” a source close to one previous senior staff member told The Athletic. Many match-going Madrid fans felt Alonso should have received more support from the dressing room and the boardroom during his short time in charge. But Perez has also found himself in a delicate situation. Chants for the president to resign could be heard at the stadium during Monday's defeat to Getafe, although they were not as loud as the widespread calls of “Florentino, resign” during January's 2-0 win against Levante in La Liga. Any potential new Madrid manager is likely to look closely at a squad who struggled last season under Carlo Ancelotti, failed to gel under Alonso and have not impressed collectively during Arbeloa's brief time in charge. The same squad issues that Ancelotti felt were holding the team back remain — including a lack of reliable defenders, no clear midfield playmaker and stars in attack who have to be kept happy. There is also the club's worrying injury record, with Rodrygo this week becoming the latest in a long line of players to suffer anterior cruciate ligament (ACL) injuries. There is no guarantee significant money will be available for new talent in the summer, while Perez always has a bigger say in transfer policy than whoever is the coach. Kylian Mbappe, Vinicius Jr and Jude Bellingham are supremely talented players. Next up is Friday's trip to sixth-placed Celta, who won 2-0 against Alonso's Madrid at the Bernabeu in December. Madrid will be without the suspended Franco Mastantuono (red card against Getafe), along with Alvaro Carreras and Dean Huijsen (both have picked up five yellow cards this season), for that visit to Galicia. Arbeloa has quickly found that out, as did Ancelotti and Alonso before him. Whoever comes next will be acutely aware of the challenge they are taking on. Dermot joined The Athletic in 2020 and has been our main La Liga Correspondent up until now. Irish-born, he has spent more than a decade living in Madrid and writing about Spanish football for ESPN, the UK Independent and the Irish Examiner.

Heaps scored and assisted as the USWNT defeated Argentina 2-0 on Sunday (1 March), putting on a standout performance as captain. Lindsey Heaps is coming into her own as captain of the U.S. women's national team, stepping up to lead the next generation of stars. She has been entrusted with the captain's armband by the English football coach and now, more than ever, is repaying that faith. Aside from goal involvements, she is leading by example for a side that has undergone significant change in the last two years. On an evening where tensions were high, the captain kept a cool head. “In those types of games, I think... they want to make it more chippy or get in your head," she said. “The younger Lindsey could have been more affected by that [but] I want to protect my players. Some of the challenges I didn't like, I don't think that is necessary in a tournament like this." Relive the magic ❄️⛷️ Sign up free for full replays, highlights, and medal moments - anytime. USA are now a record five-time Olympic champions after defeating Brazil 1-0 in women's football final at the Paris 2024 Olympics. In a starting line-up that boasts just 99 caps between them - excluding Heaps and her tally of 170 - keeping a cool head is invaluable, even in friendly encounters. She has quietly become one of the USA's most consistent performers, someone Hayes can rely on to deliver no matter the opposition. All in all, it was a performance that underlined why Heaps is still a key player for the national team. Heaps and the USWNT will be back in action Wednesday (4 March), where they face rivals Canada.

Neymar has sent a message to Real Madrid star Rodrygo after his season ending injury. Rodrygo has suffered a severe knee injury which is expected to keep him on the sidelines for approximately 10 months. This has destroyed his World Cup hopes ahead of the summer competition where the winger was guaranteed a spot in Carlo Ancelotti's final squad. Neymar, Rodrygo's Brazil teammate and the country's all time top scorer, sent a message to the 25-year-old who will be on the sidelines for nearly a year. "Today is one of the saddest days for me. When I found out about the injury, it all flashed before my eyes. “My number 10, my boy, my heir (as I call you), I only ask you one thing... 'take care of your head' now is the time to surround yourself with everyone you love… And as you said, you didn't deserve to go through this right now, but who are we to doubt God's plans. “Little brother … STRENGTH, I'm sure you'll come back flying. The injury will require surgery and a lengthy rehabilitation which will affect Rodrygo both mentally and physically. Rodrygo has bagged three goals and registered six assists in 27 appearances in all competitions for Real Madrid during the 2025-26 campaign and will be a huge loss for the Spanish giants as well as the Brazil side whose World Cup dreams could be quashed.

Bournemouth and USMNT midfielder Tyler Adams is on the radar of Manchester United, Chelsea, and Liverpool, while Bayern Munich have dismissed inquiries from a host of top clubs looking to sign winger Michael Olise. Adams, 27, has made three appearances in the Premier League since returning from injury in the 0-0 draw against West Ham last month, and it is reported that all three Premier League clubs are considering a move for him in the summer. An offer worth around £40 million could be enough to land him, but any deal isn't expected to take place until after the FIFA World Cup. - Paris Saint-Germain, Manchester City, and Liverpool have made contact with Bayern Munich regarding a €100 million move for winger Michael Olise, according to TEAMtalk. Meanwhile, Florian Plettenberg says that the Reds are set to change their focus to 19-year-old RB Leipzig winger Yan Diomande, who is seen as a more feasible signing at around €80 million. His impressive campaign of nine goals and five assists in 23 league matches has seen him linked with several teams across Europe. Footmercato reports that the Bundesliga side have identified the 27-year-old as a potential future replacement for Harry Kane, 32, with manager Vincent Kompany having been impressed by his performances this season. - Barcelona are ready to step up their pursuit of Tottenham Hotspur defender Micky van de Ven. Van de Ven has continued to be linked with an exit from Spurs amid the club's poor run of form in the Premier League -- they currently sit four points above the relegation zone ahead of their match against Crystal Palace on Wednesday. Adeyemi, who has previously been linked with Manchester United and Chelsea, will enter the final year of his deal in June. ESPN's Sam Tighe on a future move for USMNT midfielder Tyler Adams. Several top clubs look very needy in central midfield ahead of the summer transfer window. In particular, Manchester United will need to sign at least one player given Casemiro is leaving, while it's becoming more and more apparent that Liverpool lack balance in the middle of the park. But Tyler Adams is an odd suggestion to fill that need. For any of the Premier League's elite clubs, passing range and ability to distribute under pressure is a key consideration when signing midfielders, and this is an area Adams falls short of, say, Nottingham Forest's Elliot Anderson, who has also been strongly linked. The USMNT star does at least boast a strong defensive skillset, bounding across the pitch to tackle and break up play, and he's a good fit for Andoni Iraola's system at Bournemouth, which focuses on off-the-ball play. But if he moved to a top club, those passing weaknesses might be exposed. Steve Nicol bemoans Liverpool's missed opportunities and decision-making in their 2-1 defeat to Wolves. - Arsenal have been rebuffed over interest in Inter Milan forward Pio Esposito, 20. - Manchester United midfielder Kobbie Mainoo is attracting interest from clubs in the Premier League and Europe, as he is yet to agree to a new deal at Old Trafford. - Wolverhampton Wanderers forward Mateus Mane remains on the shortlists of Liverpool and Manchester United. - Manchester City are leading the race for Borussia Dortmund midfielder Felix Nmecha. - Manchester United have no plans to part ways with midfielder Mason Mount amid interest from Aston Villa and Fulham. - Fulham midfielder Harry Wilson, 28, is being lined up for a free transfer by Aston Villa. - Internazionale, Napoli, and Juventus are looking at Bayern Munich midfielder Leon Goretzka, who remains on the radar of Arsenal. - Juventus have made progress with striker Dusan Vlahovic regarding discussions over a potential new contract.

With the tournament on home soil drawing near, anticipation builds around a landmark announcement in New York. The United States men's national team continues its preparations for the 2026 World Cup under Mauricio Pochettino, aiming to deliver a historic performance on home soil as co-hosts alongside Mexico and Canada. The announcement will be broadcast nationwide and will feature live activities, allowing fans in attendance to experience a full celebration on what promises to be a landmark day for the Stars and Stripes. Once Pochettino confirms the 26 selected players, the squad will enter camp to finalize preparations just days before its opening game in Los Angeles against Paraguay. The team will train at US Soccer's new training facility in Atlanta, Georgia, before traveling to Charlotte, North Carolina, to face Senegal on May 31. They will then head to Chicago to take on Germany on June 6, wrapping up their preparations ahead of the start of the World Cup. Whether you like your soccer of the European variety or that on this side of the pond, our AS USA app has it all. Dive into live coverage, expert insights, breaking news, exclusive videos, and more. Plus, stay updated on NFL, NBA and all other big sports stories as well as the latest in current affairs and entertainment. Download now for all-access coverage, right at your fingertips – anytime, anywhere. Complete your personal details to comment

March 4 – Yesterday marked 100 days until the World Cup officially kicks off, and U.S. Soccer is upping its game in designing events aimed at bringing fans closer to the atmosphere and building the next generation of supporters and players. The celebration will include a live Roster Reveal Party in New York City, U.S. Soccer House presented by Bank of America in Venice Beach, Los Angeles, and community-driven Soccer Forward Fests across the country. Every official U.S. Soccer product sold helps fund initiatives that support and grow the game at the grassroots level. The US federation is picking up the slack as host cities are increasingly abandoning or reassessing their own plans for Fan parks and festivals. Soccer Forward Fests, powered by the Soccer Forward Foundation and developed with Common Goal, are designed to land directly in local communities with a simple message to expand access, create safe places to play, and inspire kids who may be watching their first World Cup to pick up a ball themselves. “At 100 days out, we are focused on making sure the U.S. Men's National Team is in the best position for success this summer, while also ensuring that every soccer fan, in every community, feels part of our World Cup journey,” said JT Batson, U.S. Soccer CEO. This FIFA Men's World Cup is an opportunity to create lasting momentum by inspiring new fans, expanding access and participation to the game, and strengthening the foundation for the next generation.” U.S. Soccer House in Venice Beach, opening June 11, will serve as a hub hosting watch parties, appearances by legends, speaker sessions, and live podcasts. “We're delighted commercial partners are investing in meaningful ways to create unforgettable experiences and products for our fans during this historic time.” Contact the writer of this story at moc.l1772594496labto1772594496ofdlr1772594496owedi1772594496sni@r1772594496etsbe1772594496w.kci1772594496n1772594496

Chris Richards is doing his job to represent the USA positively. He's won awards at the national team level, grown into a leader for the squad, and taken on an understanding of playing for his country. Richards appeared on FOX Sports' First Things First on Tuesday to reign in the 100 days from the World Cup landmark and express his passion for the US Men's National team. "I was kind of stunned to be fair," Richards said. For everybody to have voted for me to Player of the Year, it meant a lot, especially with the group of names that was on there before me." Richards, a defender for Crystal Palace, helped the team keep 10 clean sheets in 18 Premier League games during the 2024-25 season and nine clean sheets in 24 appearances this year. Not only did Richards thank his country, but he expressed gratitude for his hometown in Alabama. "Not many people think of Birmingham as this kind of soccer hotbed and, with all the adversity, all the stigmas ... being the first one from Birmingham to have won this award, it means a lot," Richards said. Richards has also protected his country on the pitch. Now, USA has Paraguay in its group. "This is something I'm passionate about, and it makes you even more passionate when you have that USA on your chest. For me, you know, you can call it bad blood, but every team we go out there and play against we want to beat, and we want to beat badly. "That's the mentality we've adopted over the last few years, and especially now, playing on home soil, I feel like we have a lot more to play for. You can call it bad blood, but I think every team we play is a rivalry," Richards added. There's a history of host countries thriving on home turf, as 13 of 22 host nations have made at least the semis, and 8 countries had their best finishes ever was when they hosted the World Cup. "I think it has to be pride."

This summer, Seattle becomes one of 16 North American cities to host FIFA World Cup matches. Whether your favorite local business catches a windfall or gets relegated to the sidelines depends partly on how well they prepare, according to Lynnette Buffington with the Seattle Metropolitan Chamber of Commerce. One key lesson her organization has drawn from past mega-events is that foot traffic outside a store or restaurant does not automatically mean money. Just ask business owners in the Chinatown-International District who watched Taylor Swift fans rush through their neighborhood without stopping. Here are ten important strategies from the Chamber's "Small Business Readiness Playbook," which has also been translated into graphic novel form. Focus on picnic packs and grab-and-go options to catch soccer fans as they move in large groups past your store, as they may not have time to sit down. Think about upgrading your point-of-sale technology, too, with the aim of moving people through your store like a river rather than blocking them at checkout like a dam. During some past mega-events in Seattle, businesses reported fans streaming by their storefronts without entering. Apply for sidewalk café permits early, so you don't miss deadlines. Email SDOTPermits@seattle.gov or call 206-684-5253, and a City of Seattle staffer can coach you through it. World Cup games will play in different North American time zones in different cities, and people will need places to watch those games. Bakeries might get very early morning tourist traffic before games. Visitors will be in Seattle for several days, not just the matches. Bars and restaurants can play the game on their screens as part of normal business, but advertising a "World Cup watch party" with sponsors and an admission charge requires a special license from FIFA. Visit Seattle offers some free branding materials businesses can use to avoid getting in trouble. Unfortunately, human trafficking rates also rise during these times. Training guides to spot this activity are also available. Think of it like preparing for a snowstorm, except the snow is tourists. Friendship bracelets sold like hotcakes, but some other goods did not. Capture visitor emails, encourage social media follows, and promote online sales. Turn tourists into repeat customers after they go home. Some businesses could suffer when regular customers stay away for fear of crowds. They'll be the ones that solve small problems for visitors: finding food quickly, navigating the city, or killing time between matches. Hear more stories like this one on Booming, KUOW's podcast about the economic forces shaping our lives in the Pacific Northwest. His favorite stories also include themes of history, technology, and climate change. We are an independent, nonprofit news organization that produces award-winning journalism, innovative podcasts, engaging community events, and more.